Back to Square One
#"vacuum" and "Reshape" Key Visual Design

Back to Square One is a trendy and lifestyle jewelry brand with creative core of artistic imagination. I designed the main visual poster,  the e-commerce homepage and detail page for the brand this season, which with "Vacuum" and "Reshape" two concepts.

白兔万
#“真空“和“重塑“主视觉设计

白兔万是一个以艺术想象力为创作核心的潮流首饰及生活方式品牌。 此次为“真空“和“重塑“两个概念分别设计主视觉海报以及电商视觉主页和产品展示页.

"Vacuum": Under absolute vacuum environment, everything will stay perpetuation without degeneration. Inspired by this, BACK TO SQAURE ONE launched its first accessory series. "Vacuum" talked about the tension comes from storage and restart. The main visual design tried to present the tension of matallic materical and the color to highlight the sense of brand.

“真空“ : 在绝对真空状态下，万物不再变质，得以永存。 以此为灵感，BACK TO SQAURE ONE白兔万推出首个配饰系列之一「VACUUM真空」探讨封存与重启之间的微妙张力。在主视觉设计上, 突出金属材质立与平面颜色交织的张力, 提现品牌气质和精神.

The slogan "back to the beginning, rewriting the rules” mirrored the "Reshape” concept for BACK TO SQAURE ONE . The idea of “Reshape" triggered subversive thinking about braking the inherent pattern of jewelry. The visual design worked on formulating splicing and texture for different materials.

始于对“回到起点，重写规则”的大胆想象 BACK TO SQAURE ONE 白兔万打造了首个配饰系列之「RESHAPE 重塑」，引发对于首饰固有形态的颠覆性思考。在视觉设计上将不同材质的拼接和肌理体现出来,强调概念属性.