STA visual system design and product creative shooting
#Visual system/Crestive Shooting

Designer: Spencer Wang


斯塔，创建于1993年，参与了中国马克笔品类从海外进口到自主生产，最后实现超越的整个过程。30年来，斯塔一直深耕马克笔市场，以丰富的产品线、超过600种颜色的选择和优质的产品质量畅销海内外。凭借定制化的车间、独立的墨水研发及创新的产品设计，坐拥多项专利，并多次斩获国内外重要奖项。

这次为斯塔策划指导视觉项目视觉体系搭建和拍摄, 视觉体系搭建主要将品牌色, 字体, 风格等做了一系列升级; 拍摄把斯塔马克笔的工厂和实验室概念渗透到视觉的各个方面, 将有自主研发能力和生产能力的斯塔严谨,细致,专业的态度创意化,视觉化,符号化,为品牌增加记忆度,赋予品牌感染力。

斯塔视觉体系设计与产品创意拍摄
#视觉体系/创意拍摄

Designer: Spencer Wang


STA , founded in 1993, has participated in the whole process of Chinese marker pens from overseas imports to independent production, and finally surpassed. Over the past 30 years, STA has been deeply involved in the marker market, selling well at home and abroad with a rich product line, more than 600 kinds of color choices and high-quality product quality. With customized workshops, independent ink research and development and innovative product design, it has a number of patents and has won many important awards at home and abroad.

 I planned and guided the visual system construction and shooting of the visual project for STA. The visual system construction mainly made a series of upgrades to brand colors, fonts, styles, etc.; the shooting infiltrated the STA mark pen factory and laboratory concepts into all aspects of the vision. On the one hand, STA, which has independent research and development capabilities and production capabilities, will be rigorous, meticulous, and professional with a creative, visual, and symbolic attitude to increase the brand's memory and endow it with appeal.