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The media are not toys… they can be entrusted only to new artists, because they are art forms.
(McLuhan, 1954)
The media are not toys… they can be entrusted only to new artists, because they are art forms.
(McLuhan, 1954)
en route Jewelry campaign/Pop Up visual #campaign design /Pop Up visualDesigner: Spencer Wang
This time, FlipFlap launch Valentine's Day campaign and NYC POP UP vision for En Route, the NYC jewellery brand. Valentine's Day campaign is inspired by Milagros, a Mexican folk art which called "little miracles" in English. These "little miracles" have been used in churches for centuries for believers praying for miracles to happen. Milagros is a symbol of expressing love and passion, and we combined this inspiration with Valentine's Day campaign to show the pure deep love.
POP UP vision thinking was created from the concept of "pink door". Cause it’s said that people who live behind the pink door are desperately romantics. So come to open this door and feel the infinite romance of En Route.
en route 情人节campaign/Pop Up #campaign/快闪店视觉设计Designer: Spencer Wang
纽约首饰品牌en route情人节campaign以及NYC POP UP视觉, 情人节campaign灵感来源于Milagros，一种墨西哥民间艺术，翻译为“小奇迹”，这些“小奇迹”在教堂中已经使用了几个世纪，供信徒祈求奇迹发生, Milagros爱心是表达爱和激情的象征，这次将该灵感融入情人节campaign中，一起来感受浓浓爱意;
POP UP采用“pink door”的概念, 有一种说法是:住在粉色门后的人通常是无可救药的浪漫主义者, 推开这扇门,感受en route的无限浪漫.
