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Secondary Media

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The media are not toys… they can be entrusted only to new artists, because they are art forms.
(McLuhan, 1954)


The media are not toys… they can be entrusted only to new artists, because they are art forms.
(McLuhan, 1954)

                       



 






















































Petit Mais
#LOGO / Visual system design
Designer: Spencer Wang

Petit Mais is a dream-inspired, self-entertaining baby and children's brand collective store located in Shanghai. Devoted to curating adorable and unique treasures from around the world, Petit Mais aims to bring joy to everyone.
Petit Mais
#LOGO / 视觉识别系统设计
Designer: Spencer Wang

Petit Mais是一家位于上海的一间为梦想而生的自娱自乐的婴童品牌集合店, 致力于搜罗地球上可爱特别的事物给大家。



The logo name "Petit Mais" is derived from the nickname of the founder's daughter, which is "Little Corn" in English. The overall font of the logo embodies a playful and cute style. The letter 'i' is creatively transformed into a seed-bearing little corn, adding a delightful touch. The name carries the meaning in alignment with the concept of the brand.
Petit Mais的logo名称来源于主理人女儿小名(小玉米), logo的字体整体表现出童趣可爱的风格, 将字母i变形成一个带籽的小玉米,名字寓意更加呼应。