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The media are not toys… they can be entrusted only to new artists, because they are art forms.
(McLuhan, 1954)
The media are not toys… they can be entrusted only to new artists, because they are art forms.
(McLuhan, 1954)
Back to square one
#LOGO Design
"Back to square one" refers to go back to the original point according to Cambridge dictionary. The pattern of things on earth are ever-changing. It’s why they make up the colorful world. Meanwhile, everything need to back to origin simplely, then everything can move forward. The company uses this as the logo to remind itself to be loyal to the original aspiration without lost. At the same time, the logo present the business of this company will go round and round, be endless and have an optimistic spirit.
Back to Square One
#LOGO设计
“Back to square one”的意思是回到原点(在剑桥词典里的 解释为:“If you are back to square one, you have to start working on a plan from the beginning because your previous attempt failed completely.”) 世界的事物形态千变万化，所以才构成了世界的丰富多彩，但每个事物都有其本源，回归初心作最简单的自己，才是名实相符最真实的自己. 品牌用这个作为logo希望时刻提醒自己忠于初心，不迷失,同时也希望品牌可以周而复始，生生不息和拥有乐观精神.
