The media are not toys… they can be entrusted only to new artists, because they are art forms.
(McLuhan, 1954)

parts A #LOGO / Visual system designDesigner: Spencer Wang
parts A is a fashion concept store located in Tokyo, Japan, aiming to bridge the gap between artistry and products. More than just a retail space, Parts A is committed to fostering a sense of community by not only selling, but also engaging in the exchange and sharing of fresh perspectives and art.
parts A #LOGO / 视觉识别系统设计Designer: Spencer Wang
parts A是一家位于日本东京的时尚买手集合店, 旨在打破艺术作品和产品之间的障碍,不仅仅是出售它,parts A更愿意交流和分享新鲜的观点和艺术。

"partsA" means:
・Parts→/pάɚt|pάːt/ Emphasizes significant components, elements,
qualities, and talents, resembling important parts or features.
・A→/ə/ Represents the first letter in the English alphabet, the initial
letter in the sequence, symbolizing the most crucial and talented aspect.
Inspired by industrial components and Russian underground techno music, PartsA expresses a modern and avant-garde brand essence through visual language. The logo design highlights the letter "A," and the brand color palette incorporates a predominant gray-purple with accents of bright orange, creating a dynamic visual overall impression.
・Parts→/pάɚt|pάːt/ Emphasizes significant components, elements,
qualities, and talents, resembling important parts or features.
・A→/ə/ Represents the first letter in the English alphabet, the initial
letter in the sequence, symbolizing the most crucial and talented aspect.
Inspired by industrial components and Russian underground techno music, PartsA expresses a modern and avant-garde brand essence through visual language. The logo design highlights the letter "A," and the brand color palette incorporates a predominant gray-purple with accents of bright orange, creating a dynamic visual overall impression.
“partsA”的含义:
・零件→/pάɚt|pάːt/重要零件, 要素, 品质和才能
・A→/ə/英文字母表的第一个字母,顺序中的第一个字母,代表最重要,
最有才华的部分
灵感来自工业零件和俄罗斯underground techno music, 将parts A的摩登先锋 的品牌气质用视觉语言表现出来,同时在logo设计上强调字母“A”, 品牌颜色使用大面积的灰紫色和少量的亮橘色使视觉整体更生动.
・零件→/pάɚt|pάːt/重要零件, 要素, 品质和才能
・A→/ə/英文字母表的第一个字母,顺序中的第一个字母,代表最重要,
最有才华的部分
灵感来自工业零件和俄罗斯underground techno music, 将parts A的摩登先锋 的品牌气质用视觉语言表现出来,同时在logo设计上强调字母“A”, 品牌颜色使用大面积的灰紫色和少量的亮橘色使视觉整体更生动.



