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The media are not toys… they can be entrusted only to new artists, because they are art forms.
(McLuhan, 1954)


The media are not toys… they can be entrusted only to new artists, because they are art forms.
(McLuhan, 1954)

                       



 






















































Limit watch 
#Planning
#Shooting
Creative Planning: Spencer Wang
Photography: Zhu Wanrong
Set Scenery/Makeup/Styling Spencer Wang

The Limit watch brand was founded by Alfred Hirst in 1912 in Oldham, England. After more than 100 years development, Limit has become a fashion watch brand under the British TIME PRODUCTS Group, and commited to delivery the world with elegant and cost-effective high-quality watch. According to GFK market sales statistics (2016), LIMIT sales ranked fifth in the UK watch market.

Now the century’s old British watch brand Limit has revived. Limit creates fashion blockbusters with the theme of divination, intends to step back in time, connect the past and predict the future.



Limit 手表拍摄
#创意策划
#拍摄

Creative Planning Spencer Wang
Photography 朱婉容
Scene design/Makeup/Styling Spencer Wang

Limit 手表品牌由 Alfred Hirst于 1912 年在英国奥尔德姆创立。历经100多年的发展,Limit如今已成为时尚腕表品牌英国TIME PRODUCTS集团旗下,为世界提供优雅的和高性价比的高品质手表。根据GFK市场销售情况统计数据(2016 年),LIMIT 销售额在英国手表市场排名第五。拥有百年历史的英国手表品牌Limit重生,打造以占卜为主题的时尚大片,穿越时光隧道,预测时间,连接过去与未来。




Time is magical. The Limit watch brand reappeared
in a modern retro style, bringing exquisite watch to the public. This blockbuster filming used morden Vintage style with the mysrery and oddness, intended to step back in time, connected the past and predict the future, just like time. Visually embody has a great sense of story which tried to express the brand story in a gorgeous retro visual style.

时间,本身就是一个非常神奇的存在, Limit手表品牌以摩登复古风格再度亮相, 为大众带来精美手表, 这次大片拍摄以morden Vintage的路线加入奇幻风格,预知未来, 连接未来和现在. 在视觉上体现叙事性,故事性, 以华丽复古的视觉风格讲述品牌故事.