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The media are not toys… they can be entrusted only to new artists, because they are art forms.
(McLuhan, 1954)
The media are not toys… they can be entrusted only to new artists, because they are art forms.
(McLuhan, 1954)
Pangeaism vintage
#branding/naming design of vintage store
#art director/designer：Spencer Wang
#Date：2023. 12
Pangeaism takes its name from “Pangea,” the primordial supercontinent where all lands were once connected. We chose this origin because we believe every antique—regardless of its era or provenance—once belonged to a single, unified world. At Pangeaism, we gather these fragments scattered across time and geography, allowing objects from different cultures, periods, and memories to meet again and form a renewed narrative. Pangeaism is more than an antique store; it is an aesthetic philosophy that approaches relics with curiosity and a spirit of exploration, restoring their meaning and giving them new life in the present day.
Pangeaism（璞） 古董店 视觉设计
#品牌视觉设计/品牌命名
#视觉设计师: Spencer Wang
#年份：2023. 12
Pangeaism 源于“Pangea”——地球曾经万物相连的超级大陆。我们以此为名，是因为相信每一件古物，无论来自何处或哪个时代，都曾属于同一个完整世界。在 Pangeaism，我们将这些散落于时间与地理的碎片重新聚合，让来自不同文化、年代与记忆的物件在此重逢，拼成一个关于过去与未来的全新叙事。Pangeaism 不只是古董店，更是一种审美理念：以好奇之心与探索精神，重新理解遗物的意义，并为它们在当代找到新的位置与生命。
