Design Studio
Secondary Media
︎ Information
关于我
︎ Soundcloud
︎ Twitter
︎ Instagram
The media are not toys… they can be entrusted only to new artists, because they are art forms.
(McLuhan, 1954)
The media are not toys… they can be entrusted only to new artists, because they are art forms.
(McLuhan, 1954)
Pet food package design
#package design Raw Dehydrated Lamb Rib for Dog, Raw Dehydrated Beef Rib for Dog
#art director/designer：Spencer Wang
#Date：2024. 03
The packaging redefines pet food packaging by integrating the visual logic of mobile map applications. The anatomical structure of lamb ribs and beef ribs is transformed into topographic coordinates, allowing consumers to intuitively trace the source of the ingredients and establish a visual resonance between maps and fresh food.
The packaging adopts a modular layout inspired by modern app interfaces, presenting product information through map markers for a digitized, visualized shopping experience that aligns with contemporary lifestyles. The fusion of geographic patterns and meat cuts creates a deep connection between land, food, and brand, reinforcing its pure, additive-free philosophy.
Made from eco-friendly, biodegradable paper, the packaging reflects nature’s purity while promoting sustainability. This design breaks traditional packaging boundaries, combining technology, intuitive user experience, and cultural symbolism to offer a distinctive visual identity for pet food.
如野宠物粮包装设计
#宠物包装设计
#视觉设计师: Spencer Wang
#年份：2024.03
这款包装通过融入手机地图应用的视觉逻辑，重新定义了宠物食品包装。羊肋骨与牛肋骨的解剖结构被转化为地形坐标，使消费者能够直观追溯食材来源，并在“地图”与“食材”之间建立视觉共鸣。
包装布局借鉴现代应用界面的模块化结构，以地图标记的方式呈现产品信息，创造符合当代生活方式的数字化、可视化购物体验。地理纹理与肉类切面图形的融合，在土地、食物与品牌之间建立深层联系，强化品牌“纯净、无添加”的理念。
包装材质采用环保可降解纸张，既体现自然纯粹，也倡导可持续发展。这一设计突破传统包装的边界，将科技感、直观的信息体验与文化象征融为一体，为宠物食品打造了独特鲜明的视觉识别体系。
